iPrestige Story
Where it all started
Born from Passion, Driven by Performance
Established in East London – 2003
In 2003, in the heart of East London, F1 Self Drive was founded by two lifelong petrolheads with a shared passion for performance and precision. With complementary skills and a deep love for automotive excellence, they set out on a journey that would transform a few personal 4x4s and a handful of weekend rentals into one of East London’s most recognised supercar hire companies.
What began with close friends and family borrowing vehicles for weddings and special occasions quickly evolved into something much greater. By leveraging a growing network of exotic car suppliers and word-of-mouth buzz, the company experienced rapid growth. By 2006, F1 Self Drive owned a fleet of around 10 high-end vehicles, from Range Rovers and Porsches to prestige daily drivers such as Mercedes E-Classes and BMWs.
The Growth Stage
The following year marked a turning point. The company expanded aggressively into the world of true supercars, acquiring an enviable lineup that included six Lamborghini Gallardos – one in every colour – as well as a Ferrari 360 Spyder, Ferrari F430, Ferrari 599 GTB, and their first Rolls-Royce Phantom.
In 2011, recognising the evolution of the brand and the scale of its ambitions, the company rebranded as iPrestige. No longer just a local supercar rental provider, iPrestige began servicing clients nationwide. The focus shifted to long-term luxury vehicle supply for both high-net-worth individuals and businesses – from footballers and celebrities to partner rental agencies – while still maintaining a fleet for private hire.
Some occasions call for more than a single extraordinary car – they demand a flawlessly executed fleet. Over the years, iPrestige has become a trusted specialist in orchestrating multi-vehicle events with unmatched precision. Whether it's a VIP motorcade, a grand wedding convoy, or a show-stopping entrance, every detail is curated to perfection.
One of our proudest moments came when we assembled a spectacular fleet of exotic cars, led by a rainbow line-up of Lamborghinis and multiple Rolls-Royce Phantoms, gliding in unison through London. It was more than just transport – it was a moving celebration of style, power, and prestige.
At iPrestige, we don't just provide cars – we create automotive experiences that leave a lasting impression.
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